Color
Two accents. One system.
Color tells you which line you're in
Our palette is deliberately narrow — a warm near-black to sit on, a warm off-white to breathe in, and one accent that changes with the line: Keen Blue for men's, Radiant Orchid for women's. We don't decorate with color. It has one job, which is to tell you where you are, and everything else stays quiet so it can do that. Where the two meet, contrast gets measured before anyone calls it a preference.
Line accents and the dark ground
White on Radiant Orchid measures 2.65:1, which fails accessibility — so on women's surfaces the text over the accent flips to warm black instead. We changed it because a measurement said to, not because it looked better to us.
Warm throughout, never cool grey
Off-White is a contrast band only, never the default background. Mid Gray is for borders and dividers — never text.
